Over 25 years ago the Milk industry raised public conscientiousness with these two simple words; GOT MILK?
This is the direction the fitness industry needs to take immediately. We can’t just sit around and take it. We need to create a platform to raise the public awareness of the benefits of fitness.
I remember talking to a member of a gym and upon discovering where they lived, I asked why she drove so far when there were so many gyms that were near her home….her simple answer, “This is where all my friends are.
I recall a national fitness company (at the time) running TV ads that said; “If you want to get HERE (all the fun activities they want to participate in), then you need to get HERE (the gym).
The fitness industry needs to join together to raise the public awareness on how we can solve problems, provide solutions and bring more fun back to life. We want the public to feel an emotional connection to our industry.
Fitness: It Does A Body Good. Of course, I borrowed that from the Milk industry, but you get the idea.
This is where we go from here. GOT FITNESS?
AnOutsourced CEO and expert witness, Jim Thomas is the founder and president of Fitness Management USA Inc., a management consulting, turnaround and brokerage firm specializing in the gym and sports industry. With more than 25 years of experience owning, operating and managing clubs of all sizes, Thomas lectures and delivers seminars, webinars and workshops across the globe on the practical skills required to successfully to overcome obscurity, improve sales, build teamwork and market fitness programs and products. In addition, his company will buy gym equipment from gyms liquidating or closing. Visit his Web site at: www.fmconsulting.net or www.youtube.com/gymconsultant.
