Starting up a new gym is a huge undertaking. You have a vision and a goal, but you might not have the money, space, or time just yet to put your entire plan in action before the grand opening. The good news is, there are only a few fundamentals that your new gym start up needs to be successful right from the start. That means you can take your time adding in all the extras as your business grows. Along with quality exercise equipment, here are the essentials you absolutely need for your new gym to stay competitive:
1. Personal trainers
Personal training is the backbone of a lot of gyms, and it should be at least one component of yours. Personal trainers don’t just offer your clients a customized exercise program that will help them get in shape. They also make sure your clients keep coming back to your gym. Clients who enjoy working with their personal trainers won’t leave your gym for another one. Offer one or two free personal training sessions to new clients as a way for them to get to know the facility and to see everything your trainers have to offer.
2. Group fitness programs
Similar to personal training, people keep coming back to their favorite fitness class, and you want that favorite to be inside your gym. Offer a few classes, depending on your size and equipment. Some classes, like Zumba, don’t really need equipment, while others, like spin, will come at a higher cost to your gym. Figure out which classes you can offer, and find great fitness instructors to teach them.
3. Grab-and-go healthy snacks
This one is so simple that it is often overlooked by new gym owners. People are hungry when they’re done with their workouts, so have some healthy options that they can grab and take with them on their way out the door. This added convenience just might be the difference between clients choosing your gym for their early morning workout instead of the one down the street.
Starting a new gym can be overwhelming, but it doesn’t have to be. Fitness Management & Consulting can help you from start to finish to make sure you have the financing, location, equipment, and training that your gym needs for you to be successful. To find out more, contact us today.
