Score Your Gym Business: 5 = Strongly Agree, 4 = Agree, 3= Sometimes, 2 = Disagree 1= Strongly Disagree _______1. We have enough cash to pay bills, pay employees, pay myself and invest in improvements. _______2. We have a clear...
From Dream to Dumbbells: Unveiling the Essentials for Launching Your Gym Empire
So, the fire of entrepreneurial spirit burns bright, and you envision a thriving gym buzzing with members chasing their fitness goals. But before you jump into the deep end of barbells and protein shakes, hold your horses (or should I say, treadmills)! Opening a gym...
From Grind to Growth: When Your Gym Ownership Turns From Job to Business
Let's face it, owning a gym can feel less like running a business and more like, well, another job. Long hours, endless tasks, and the constant feeling of being on the treadmill (pun intended) yourself. Sound familiar? You're not alone. Many passionate gym owners get...
Punch Your Sales Slump in the Gut: 5 Steps to Reignite Gym Membership Growth
Gym owners and salespeople, are you staring down a membership desert? Feeling the chill of dwindling sign-ups? Fear not, for this ain't a dead-end street, it's just a speed bump. Sales slumps happen, but letting them drag you down is optional. It's time to grab your...
10 Most Common Gym Sales Mistakes
In the competitive world of gym memberships, closing the deal takes more than just a polished sales pitch. Gym owners often fall prey to common yet costly mistakes that can leave them struggling to attract and retain members. Whether it's focusing on features over...
Close the Deal, Crush Chaos: Mastering Gym Sales in Any Storm
The fitness industry is dynamic, but let's face it, sometimes it feels like a hurricane hit your sales floor. New club? New boss? Mergers, transfers, or just plain mayhem – the pressure to sell stays even when everything else changes. But fear not, sales warriors! I'm...
Turnaround Blueprint: From Struggle to Strength – Your Gym’s Road to Recovery (Part 2)
1. Deep Dive into Insights: Gather Data: Conduct key staff interviews to understand operational challenges and potential improvements. Utilize member suggestion boxes to identify pain points and areas for enhancement. Analyze and Strategize: Act fast, but not...
Don’t Panic, Push It! Your Gym Turnaround Master Plan (Part 1)
Is your gym struggling to stay afloat? Feeling like you're drowning in debt and dwindling membership numbers? Fear not, fellow fitness warrior! While the situation might seem bleak, remember, turnarounds are possible, and even probable, with the right strategy. Buckle...
From Locker Room to Super Bowl: How Owning the Best Gym is Like Winning the Championship
As a gym business consultant and die-hard football fan, I see more commonalities between owning the best gym in your area and winning the Super Bowl than you might think. Sure, there are no touchdowns or interceptions involved, but hear me out: 1. Building the Dream...