When running a gym, one of the most challenging and important responsibilities of independent gym owners, sales managers, and general managers is managing people. This includes not only managing the day-to-day operations but also leading and motivating your team to...
For most independent gym owners, the key to improving sales performance by as much as 20% isn’t necessarily in acquiring more leads. Instead, it lies in following up with the leads they already have. Often, gym owners and their sales teams are sitting on a treasure...
In the gym industry, sales are the lifeblood of the business. Whether it’s selling memberships, personal training packages, or other services, sales drive revenue and ensure the long-term survival of a gym. However, when sales performance lags, many gym owners, sales...
In the competitive fitness industry, success depends not only on the quality of your equipment, staff, and programs but also on the performance of your sales team. One proven strategy for boosting sales performance and overall business growth is the implementation of...
Sales are the lifeblood of any gym business. Without new memberships, recurring revenue, and upselling to existing members, gyms face a slow decline, even with the best equipment, training programs, and facilities. Many gym owners, especially independent operators,...
As an independent gym owner, you know that the fitness industry is constantly evolving. New trends emerge, member expectations shift, technology advances, and unforeseen challenges like economic downturns or health crises can dramatically affect your business....
Opening a gym is an exciting and rewarding venture, but it comes with its own set of challenges. One of the most critical—and often overlooked—aspects of opening a gym is the process of signing a commercial lease. For many gym owners, this lease will represent one of...
As a gym business expert and expert witness, I’ve seen firsthand how the lack of proper rules, enforcement, and documentation can lead to accidents, injuries, legal battles, and significant financial loss. A gym is a place of physical activity, heavy equipment, and...
As an independent gym owner, finding additional revenue streams is crucial to boosting profitability and sustaining long-term success. One often-overlooked opportunity lies in establishing a rent-paying personal trainer program. This approach offers a dual benefit:...
